Blogs
Exploring ideas, startups & Venture Capital.
Branding vs Marketing: Why ROI Thinking Is Breaking Your Business
December 17, 2025
Every consumer brand founder eventually faces a key question: should the focus be on marketing
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Are Luxury Brands Dying?
December 11, 2025
Luxury has always felt untouchable. Craft, scarcity, craftsmanship, heritage and global mystique created a fortress
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How to Go From a Founder to a CEO
December 4, 2025
The genesis of every enduring enterprise is visceral, defined by a singular, almost manic energy:
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From Mass Production to Mindful Consumption
November 27, 2025
People are paying more for products they can trust. That one line explains the shift
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Pricing as Brand: Are You a Discount or a Decision?
November 19, 2025
On a Tuesday afternoon, two cafés on the same lane changed their chalkboards. The first
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India’s Festive Shopping Reset: From Mass Consumption to Mindful Minimalism
November 18, 2025
India’s festive season has long been a measure of the country’s spending appetite, a reflection
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