Blogs
Exploring ideas, startups & Venture Capital.
Startup India @ 10: The Decade in 10 Inflection Points (2016–2026)
January 21, 2026
In 2016, calling yourself a founder in India still came with raised eyebrows. At family
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Who Really Buys Beauty & Personal Care in India Today?
January 14, 2026
Most founders start by asking a simple question: Who is my customer? In Beauty &
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House of Brands vs Branded House: Architecture as Capital Allocation
January 8, 2026
Founders often discuss brand architecture early, especially when thinking about growth, extensions, or portfolios. What
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The UPI Nation: How Payments Are Shaping India’s Festive and Everyday Commerce
December 30, 2025
If you walked through the bustling streets of Delhi’s Sadar Bazar or T. Nagar in
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Healthy vs. Habit: Winning India’s 4 PM Snack
December 26, 2025
At 3:58 pm, the workday begins to ease. Across Indian offices, hostel corridors, and apartment
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The Purpose Premium: Why Cause-Driven and Homegrown Brands Are Winning Trust
December 18, 2025
Walk through any Indian high street today, and the contrast is subtle but unmistakable. Global
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