Ep 05 | The Consumer Nobody Built For | Four Men’s Grooming Founders Speak | STWAJ S03

Startup Table with AJ, Season 3, Episode 5, is now live on YouTube
A large population of Indian men suffer from hair problems and skin concerns, yet many still choose to remain silent about them.
For years, men’s grooming has been treated as a niche category. But rising awareness around self-care, haircare, and skincare is creating a very different market today. In this episode, Archana Jahagirdar sits down with founders building for the modern Indian man and explores whether men’s grooming is finally at an inflection point.
Featuring founders Rahul Shah (Yaan Man), Dhruv Sayani (KT Life), Stuti Sharma (Pink Woolf), and Kanika Mittal (Unbound Lifestyle). The discussion spans everything, from the rise of men’s makeup and science-backed self-care to the impact that poor AQI, sun exposure, and hard water have on the hair and skin. The founders also reveal why simple routines outperform complex ones, and why brands are spending up to 20% of their budget educating consumers about the importance of grooming and the benefits of various productS.