How ZenZebra Is Bringing the Best of Digital Discovery Into Physical Retail
ZenZebra is a Delhi-based contextual retail platform that embeds curated physical shopping spaces inside high-footfall locations, giving consumers the chance to touch, try, and buy products from Indian D2C brands in the flow of their daily lives.
Sector
RetailLocation
DelhiInvestment Year
2025Investment Status
Active
Brand Story
Founded in 2024 by Tanmay Jain and Gurpreet Juneja, ZenZebra creates physical shopping setups called BreakSpots inside office complexes, coworking spaces, gyms, hotels, and universities. Each BreakSpot is curated around three categories: Snack Spot for better-for-you snacking, Glow-Up Corner for beauty and self-care, and Style Studio for fashion and accessories. The brand has worked with over 200 Indian D2C brands, operates on an asset-light model, and is targeting 50 new locations in the next 18 to 24 months, reaching close to 6 lakh consumers a day. Revenue comes from a mix of product sales, brand subscriptions, advertising, and sampling services.
Origin
Tanmay Jain and Gurpreet Juneja have been friends since school. Jain, a CA, CFA, and LLB, brings experience from the D2C world, having served as the CEO’s chief of staff at Sleepy Owl Coffee. Juneja had built and scaled a B2B construction venture to over INR 100 Cr. Between them, they had a clear view of two different worlds: brands trying to reach consumers, and physical spaces sitting underutilised.
The idea for ZenZebra emerged from a running joke between the two. Jain had seen how valuable it was to build a brand’s presence directly into a consumer’s everyday routine. Juneja was working with corporates and hotels on physical spaces. Their recurring question, whether they could place a brand’s products in those spaces for the right audience, eventually became a real business question. When they spoke to hundreds of consumers and over 200 brands before launch, one thing stood out clearly: trust builds faster when people can touch and experience a product in person.
How we helped
Rukam Capital led ZenZebra’s pre-seed round of around INR 1 Cr to help the founders validate their MVP. Beyond capital, Rukam has provided strategic guidance, access to relevant networks, and ongoing support around cash flow management, hiring, and business fundamentals as the brand builds out a new retail category.
As lines between work, shop and entertainment blur, forward-looking formats like ZenZebra are bound to succeed. To disrupt anything in retail requires fresh thinking and the ability to execute with precision. ZenZebra has both, and that is why we are backing them.
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